PR Newswire convenes London breakfast on boosting brand visibility in AI-driven search

PR Newswire organized an in-person breakfast in its London office to address the impact of AI search platforms on brand communication. The session, called “Winning Visibility in the Age of AI Search,” moved beyond generic talk of Answer Engine Optimisation and Generative Engine Optimisation, focusing on practical tactics for marketers and communicators. Harriet Meyer, a journalist and founder of AI for Media, stressed that AI tools aid research but still rely on credible press releases to earn trust.

Jonny Bentwood, chief data and analytics officer at Golin Ketchum, described how AI-enhanced analytics can provide deeper insights into brand influence within AI models. The discussion covered authority drivers, answer-first content design, collaboration with newsrooms, and the need for responsible AI use. Participants were also introduced to PR Newswire’s Amplify platform, which offers data-backed recommendations to improve AI discoverability and distribution across its global network.