PR Newswire Explores AI Search Strategies at London Breakfast Briefing
PR Newswire hosted a London breakfast event on AI search visibility, highlighting the continued relevance of press releases for both traditional media and AI platforms.
PR Newswire organized an in-person breakfast in London to address how AI-driven search engines are changing the way audiences find corporate news. The session, called “Winning Visibility in the Age …”, went beyond typical Answer Engine Optimisation talks, covering the impact on communications strategy and the importance of trusted content. Harriet Meyer, a journalist and AI-for-Media founder, explained that while AI assists research, press releases remain crucial for journalist trust.
Jon Bentwood of Golin Ketchum described how AI analytics can move measurement from basic metrics to deeper brand-influence signals. The event offered practical tips on creating answer-first content, collaborating with newsrooms, and responsibly using AI to enhance, not replace, human expertise.
Why it matters
Understanding AI search dynamics helps brands maintain credibility and visibility as AI becomes a primary information source.
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