Prime Minister urges influencers to create anti-drug content for Indian youth
Prime Minister Narendra Modi called on creators and influencers to use social media to promote a drug-free generation.
Narendra Modi highlighted the threat of drug addiction to individuals, families and society, and appealed to young people to devise creative campaigns against it. He specifically asked content creators and social media influencers to help spread anti-drug messages. The prime minister also praised nationwide cleanliness drives, citing efforts during the Amarnath pilgrimage.
Why it matters
Mobilizing influencers can amplify anti-drug messages, potentially reducing substance abuse among India's large youth population.
In this story
prime ministerdrug menaceyouthsocial media influencersanti-drug campaigncleanliness initiativesAmarnath yatra
