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Prince William launches sport suicide‑prevention toolkit on World Suicide Prevention Day

Prince William hosted the unveiling of “On Your Side”, a digital suicide‑prevention toolkit for sport, at Everton’s Hill Dickinson Stadium. The guide, developed with the British Standards Institution and mental‑health charity Chasing the Stigma, offers practical steps for athletes, coaches, officials and supporters to recognise and respond to suicidal thoughts. A short film featuring athletes such as Harry Kane, George Russell, Dame Kelly Holmes and Dame Laura Kenny accompanied the launch, and leading bodies including the Football Association, Premier League, British Cycling and Team GB pledged to integrate the resource across their organisations. The event highlighted royal backing for mental‑health tools in sport and aimed to encourage honest conversations throughout the sector.

How this was covered

  • Coverage peaked at 6 outlets in a single hour

Why it matters

Embedding a suicide‑prevention toolkit in sport could reach millions of participants and fans, helping to reduce stigma and save lives.

How this story developed

  1. Sep 9 Prince William unveils first-ever suicide-prevention toolkit for sport on World Suicide Prevention Day
  2. Sep 10 Harry Kane joined Prince William at the launch of the toolkit.
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