Ramp’s “Bill Pay the Musical” brought corporate cringe to Broadway.
Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. Let’s begin at the end, actually. It’s Friday night, and Bill Pay the Musical, a one-night-only Broadway show staged by the NYC-based fintech app Ramp, has brought out its star-studded ensemble for a resplendent, confetti-showered, heavily branded curtain call featuring Billy Porter, Billy Zane, and CEO Eric Glyman, clad in yellow sneakers that matched the company’s brand colors. After giving flowers to the cast and thanking the audience for showing up, Glyman delivered a line that earned him ample cheers far beyond the rows of yellow-lanyard–sporting Ramp employees seated near me. is for finance,” he said, nodding to his platform’s much-touted assistive agents.
Why it matters
It shows how tech firms are using high-profile entertainment to market products and shape cultural perceptions of AI.
