Reliance Consumer Products introduces ₹20 Joyland flavored milk in Tamil Nadu
Reliance Consumer Products Limited has launched its Joyland ready-to-drink flavored milk, priced at ₹20, in Tamil Nadu, starting with strawberry and vanilla varieties.
Reliance Consumer Products Limited, the consumer-goods division of Reliance Industries, announced the debut of its Joyland ready-to-drink flavored milk in Tamil Nadu. Priced at ₹20, the initial lineup includes strawberry and vanilla flavors. Director T Krishnakumar highlighted that the move broadens the firm’s Total Beverage range and underscores a strategy to deliver world-class dairy products at low cost.
Joyland is now available in the state with plans to introduce additional flavors and expand into other dairy beverage categories. The rollout will later extend to other Indian markets as part of a phased national launch.
Why it matters
The launch marks Reliance's entry into India's growing ready-to-drink dairy segment, targeting price-sensitive consumers.
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