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Renowned New Zealand sports journalist Phil Gifford passes away at 79

Phil Gifford, a veteran New Zealand sports journalist, died in Auckland at the age of 79, survived by his wife Jan and three children.

Phil Gifford, a distinguished figure in New Zealand sports media, died in Auckland at 79, leaving behind his wife Jan and three children. He entered journalism as a cadet at one outlet in 1965, quickly establishing himself as a skilled writer. In the early 1970s he introduced the anti-establishment rugby character "Loosehead Len," which boosted his profile.

Over his half-century career he published more than 25 books, primarily on rugby, and was twice named Sportswriter of the Year and three times awarded the sports columnist prize. Gifford reported on numerous rugby internationals as well as Olympic and Commonwealth Games, later transitioning to broadcasting and talk-back radio. His contributions were recognised in the 2024 New Year Honours when he was made an Officer of the New Zealand Order of Merit. The news marks the loss of a prominent voice in New Zealand sport.

Why it matters

Gifford shaped New Zealand sports journalism for decades, influencing rugby coverage and broadcasting.

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phil giffordnew zealandsports journalismrugbyloosehead lennew zealand order of meritbroadcastingaucklandsportswriter of the year
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