Report reveals a multibillion-dollar industry exploiting young men’s insecurities online
A study by Reset Tech and Equimundo finds that the so-called “manosphere” has become a lucrative market selling courses, supplements and coaching to anxious Gen-Z men.
Reset Tech and the nonprofit Equimundo released a report titled “The Grift Economy,” arguing that the manosphere has morphed from early anti-feminist blogs into a multibillion-dollar commercial sector. The analysis links a decline in male workforce participation and high rates of online leisure among young men to a market that sells coaching, supplements, hormone treatments and body-optimization advice. High-earning influencers, exemplified by streamer Adin Ross, generate between $30,000 and $50,000 per hour on platforms like Kick and secure equity stakes, while other top creators report annual revenues ranging from $1 million to $10 million.
Researchers point to social-media algorithms as the engine behind the industry’s growth and urge platform accountability and consumer-protection measures. The European Union’s Digital Services Act is noted as a regulatory model, and experts suggest real-world community initiatives as complementary solutions.
Why it matters
It shows how digital platforms can turn personal anxieties into massive profit streams, affecting young men’s wellbeing and online safety.
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