Rising vehicle costs drive families back to minivan purchases
Minivan sales surged 21% in the United States last year, outpacing overall auto market growth as high SUV prices push buyers toward cheaper, spacious alternatives.
As SUV prices climb to record levels, U.S. families are turning to minivans, which recorded a 21% jump in sales last year, far exceeding the auto market’s 2% growth. Industry observers point to the Honda Odyssey’s strong fuel economy, versatile interior configurations and a starting price near $40,000 as major advantages over large SUVs that average over $67,000. A Cincinnati dealer noted a 30% rise in Odyssey sales over two years, highlighting the model’s cargo capacity—up to 50% more than comparable SUVs—and its car-like handling thanks to a lower center of gravity.
Real-world owners, like a parent of two who recently purchased a Toyota Sienna, report satisfaction with the vehicle’s space and practicality for trips. Additional features such as dual power sliding doors make minivans more accessible for seniors, children and pets, further boosting their appeal as a cost-effective family option.
Why it matters
Higher SUV prices are shifting consumer demand toward more affordable, spacious minivans, reshaping the family-vehicle market.
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