Roblox expands AI game builder, adds cross-platform play and creator finance tools

During the annual Roblox Developer Conference, the company revealed a suite of updates aimed at simplifying game development and extending reach beyond its native platform. The AI-powered “Build” system, first launched in July, is expanding from New Zealand to Serbia and Singapore and will now run on desktops, offering a richer asset library and iterative control, with a prompt-based scene generator slated for later this year.

Roblox will enable creators to package games as independent apps for mobile, PC and consoles, and by year-end users can launch games in a browser via a direct link. New NPC functions will include automated playtesting, while an offline mode will keep games running in low-connectivity areas, and a Friends chat tab will support voice typing. The platform is also adding a Roblox Wallet that pays creators in real money each business day and a Roblox Card planned for next year, both supported by a partnership with Airwallex. Founder and CEO David Baszucki highlighted that players logged over 29 billion hours across 180 countries in the last quarter.