Roku appoints Gianluca Pucacco as VP of revenue operations and global growth
Roku has hired Gianluca “GL” Pucacco as vice president of revenue operations and international growth, reporting to senior vice president Patrick Harris.
Roku announced that Gianluca “GL” Pucacco will assume the role of vice president of revenue operations and international growth effective August 24, reporting to senior vice president Patrick Harris. In his new position, Pucacco will focus on refining the company's revenue operating model, accelerating monetization outside the United States, and scaling its global advertising efforts. He joins Roku after holding leadership positions at HP, PayPal, Microsoft, Meta and Stripe, where he managed extensive international sales operations and built commercial infrastructure for global expansion.
The hire comes as Roku works toward a potential sale to Fox Corporation and continues to strengthen its sales organization after Jay Askinasi left for Paramount Skydance. Roku aims to grow both conventional streaming ad revenue and performance-driven advertising that prompts direct consumer actions.
Why it matters
The appointment signals Roku's push to enhance its global ad revenue as it navigates a major sale and expands its international footprint.
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