Salesforce to buy Braze for $5.66 billion in cash, deal set for 2028
Salesforce announced it will acquire Braze for roughly $5.66 billion, paying $47.50 per share in cash. The transaction is slated to close in Salesforce's fiscal year 2028 pending shareholder and regulator approval.
Why it matters
The purchase expands Salesforce's marketing-tech portfolio, potentially reshaping competition in the enterprise software market.
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SalesforceBrazeacquisition$5.66 billioncash per sharefiscal year 2028shareholdersregulators
