Saudi Arabia Announces TOURISE 2027 Summit in Riyadh to Boost Global Tourism Partnerships
The Ministry of Tourism unveiled the TOURISE 2027 summit, scheduled for late March 2027 in Riyadh, emphasizing public-private alliances to shape tourism for the next five decades.
Saudi Arabia's Ministry of Tourism, led by Ahmed Al-Khateeb, disclosed plans for the TOURISE 2027 summit, to be held in Riyadh from 23 to 25 March 2027. The gathering, backed by Crown Prince Mohammed bin Salman, will focus on forging robust public-private collaborations that can drive tourism development over the next 50 years. Participants will include officials and executives from sectors spanning hospitality, digital travel, sustainable development, cultural heritage and mobility.
The summit follows the 2025 inaugural event, which introduced a large investment portfolio for hotels, integrated destinations and AI-based platforms. Confirmed speakers for 2027 include top leaders from Marriott, Wego, Switzerland Tourism and Technogym, with more confirmations pending. A growing roster of partners such as stc, Dar Al Arkan, The Avenues, Qiddiya City and Snapchat will support the event, reflecting its role as a nexus for the entire tourism value chain.
