Seel adds AI-powered resale feature to its commerce platform
Seel introduced a resale function within its order center, letting shoppers sell gently used items after return windows close.
Seel, an AI-focused commerce operations platform, launched a new resale capability that operates inside its existing order management portal, enabling customers to monetize items once return periods expire. The service automatically generates listings, updates prices using real-time market data, and coordinates shipping labels, while an AI agent removes sold items from other sites to avoid duplicate listings. CEO Zack Peng highlighted the feature as a solution to the low adoption of second-hand sales in U.S. e-commerce, which sits under 3 percent of transactions.
The company, serving more than 50 million shoppers and handling roughly $6 billion in GMV, has recently reached a triple-digit revenue run rate, raised $50 million from investors such as Afore Capital and Lightspeed Venture Partners, and counts clients like Poshmark, TikTok Shop and Debenhams among its users. Peng hinted that an IPO could be considered in the future. The launch aims to improve post-purchase experiences, reduce waste and create new revenue streams for merchants.
Why it matters
The feature gives shoppers a way to recoup value from unused items and helps merchants retain customers after returns close.
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