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Sephora and Ulta Beauty launch competing discount events with deep price cuts

Sephora and Ulta Beauty are running parallel sales that pit their biggest markdowns against each other, offering shoppers steep discounts on popular cosmetics and skincare.

Two leading beauty retailers have turned their seasonal sales into a direct competition, each showcasing aggressive price cuts on high-demand items. Ulta Beauty’s 21 Days of Beauty program cycles through a curated lineup of makeup and skincare, with discounts that can reach half off. Sephora counters with single-day promotions that lower the cost of coveted products across categories.

The article, written by a seasoned beauty tester, evaluates the standout offers, advising readers on where to spend and what to skip. It also includes personal product recommendations from the author’s own routine. The piece serves as a shopping guide to help consumers navigate the overlapping promotions and capture the most worthwhile savings.

Why it matters

Shoppers can maximize savings by understanding which retailer offers the best discounts on popular beauty items.

In this story

SephoraUlta Beautybeauty salesdiscountsmakeupskincareshopping guideprice cutsbeauty products
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