Sephora to operate beauty sections in 100 Marks & Spencer stores by 2027

Marks & Spencer disclosed a new partnership with Sephora, under which the cosmetics chain will manage beauty departments in 100 of the retailer’s stores and its e-commerce platform starting in spring 2027. Existing M&S beauty areas will be rebranded as Sephora, while the company will continue to stock its own beauty products in locations not part of the initial phase. A few stores will retain their current own-label beauty sections.

The deal brings a mix of established, emerging and exclusive brands across skincare, makeup, fragrance, haircare and bodycare to the high-street chain. Executives said the move will enhance the shopping experience and attract additional customers to M&S. Both parties highlighted the partnership as a key step in transforming M&S’s fashion, home and beauty business.