Snap unveils $2,195 Specs smart glasses at Los Angeles launch event
Snap announced the official release of its Specs AR glasses, priced at $2,195, during a live keynote in Los Angeles.
Snap held a dedicated launch in Los Angeles to introduce its Specs smart glasses, a standalone AR device priced at $2,195. After a preliminary showcase at the Augmented World Expo, the company used CEO Evan one outlet's keynote to describe Specs as a "wearable computer" meant to accompany users throughout the day and lessen phone dependence. The presentation highlighted new hardware and performance improvements made over the past years. Attendees were invited to follow a live stream for real-time updates, with expectations that the event would clarify comfort, usability, and the role of AI and third-party apps in the product ecosystem.
Why it matters
The launch marks Snap's entry into the high-end AR market, influencing future wearable tech and consumer habits.
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