Snips inks deals to turn Banijay and BIG Media catalogues into vertical micro-episodes
Snips has partnered with Banijay Rights and BIG Media to reformat a range of their TV and film titles into minute-long vertical micro-episodes.
Snips, a digital platform that repurposes existing TV and film libraries for mobile consumption, announced agreements with Banijay Rights and BIG Media to transform a selection of their series and movies into vertical micro-series of roughly one minute each. The company, headquartered in Tel Aviv, will employ its proprietary AI Film Director to edit each title into around 60 short episodes lasting between 45 seconds and two minutes, preserving core storylines and ending on cliffhangers.
Titles slated for conversion include “Big Brother,” “The Fall,” “Flowers,” “Gracepoint,” “Gunpowder,” “Humans,” “MasterChef,” “Merlin,” and “Two Weeks to Live.” Ownership of the original intellectual property remains with Banijay and BIG Media, with revenue from Snips’ platform to be shared. Co-founder and CEO Or Ben Shimon said the move unlocks library value for mobile audiences, while Banijay’s digital VP Shaun Keeble highlighted the platform’s ability to deliver title-by-title performance data. BIG Media president Danny Wilk noted the deal opens a new revenue stream from existing unscripted content.
Why it matters
It shows how AI can repurpose legacy TV assets for the growing short-form mobile market.
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