Sophie Cunningham signs coconut water partnership, expanding her endorsement lineup
Indiana Fever guard Sophie Cunningham announced a new endorsement deal with coconut water brand Once Upon a Coconut, adding to her existing sponsors.
Sophie Cunningham, a guard for the Indiana Fever, confirmed a sponsorship with coconut water company Once Upon a Coconut via a light-hearted Instagram post that highlighted her preferred chocolate and pineapple flavors. The deal goes beyond a single social media mention, encompassing advertising, retail events, digital content, and national marketing initiatives, positioning her as a prominent face of the growing brand.
Founder and CEO John Chiorando cited Cunningham's blend of toughness, resilience, compassion and camaraderie as reasons for the partnership. This addition joins her existing endorsements with Adidas, Arby's, Marriott Bonvoy and European Wax Center, reflecting her broad market appeal. Cunningham, a 29-year-old WNBA veteran who joined Indiana in 2025, continues to attract attention both on the court, where she averages 8.7 points, and off it, as brands leverage her personality. The announcement underscores the expanding business opportunities surrounding the player as the Fever pursue a deep postseason run.
Why it matters
The deal shows how WNBA athletes are becoming valuable marketing assets beyond sports.
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