Southeast Asia digital sales projected to hit $368 billion in 2026

A new e-Conomy SEA 2026 report, compiled by Google, Bain & Company and state investor Temasek, projects that Southeast Asia’s total digital sales will increase by 17% to $368 billion in 2026. The study predicts the gross merchandise value of goods and services sold through digital platforms will keep growing at about 13% per year, reaching $1.14 trillion by 2035. While private-equity deals fell by 28.4% in 2025, the region attracted $21 billion in funding during the first half of 2026, up from $11 billion for the whole of 2025, largely due to two large data-centre contracts of $11 billion and $5 billion.

Data-centre capacity expanded to 5.8 GW by mid-2026, compared with 4.0 GW at the end of the previous year. The report also notes that AI adoption in Southeast Asia remains low, at 5 million tokens per capita, far behind the United States and Europe. IPO proceeds in the region climbed to $8.5 billion over the twelve months to June 30 2026, more than double the prior period, driven by listings in Singapore and Malaysia.