Southwest revamps Rapid Rewards, introducing Silver, Gold and Platinum tiers
Southwest Airlines announced that its Rapid Rewards program will replace the A-List and A-List Preferred levels with new Silver, Gold and Platinum tiers starting Jan. 1, 2027.
The carrier said the loyalty overhaul will launch on Jan. 1, 2027, retiring one outlet A-List and A-List Preferred categories. Members will be moved into three new tiers—Silver, Gold and Platinum. A Platinum tier and associated airport lounges, linked to a Chase credit-card partnership, are slated for rollout later in 2027. The changes aim to refresh the program’s benefits structure for frequent flyers.
Why it matters
The redesign changes how Southwest’s frequent-flyer members earn and use rewards, affecting millions of travelers.
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