SSP sees UK/Ireland sales rise while passenger traffic falls near Middle East hubs
SSP, the owner of Upper Crust and Millie's Cookies, reported higher sales in the UK and Ireland but warned of a sharp decline in passenger numbers around Middle East travel hubs and a reduction in the United States.
The company announced that its UK and Ireland outlets are experiencing a sales boost. At the same time, it highlighted a steep drop in passenger traffic at airports serving the Middle East region, as well as fewer passengers in the US market. SSP cautioned that the decline could affect future growth. No specific figures were provided for the passenger reductions. The contrasting trends underscore regional differences in the brand’s performance.
Why it matters
The story shows how travel-related passenger flows can directly impact retail sales for airport-based brands.
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