Stellantis CEO says historic brands can match Chinese rivals with fair conditions
Antonio Filosa, chief executive of Stellantis, argues that its legacy marques can be as price-competitive as Chinese manufacturers if market rules are equitable.
Stellantis chief Antonio Filosa explained that the company plans to use advanced manufacturing tools to make its long-standing brands more affordable. He pointed to the group's worldwide standing, noting it is the fourth-largest automaker globally, holds the second spot in Europe, leads in South America and ranks fifth in North America. Filosa stressed that brands like Peugeot, Citroën, Fiat, Chrysler, DS and Opel carry historic significance and are embedded in the heritage of their home countries, such as Italy and France.
He claimed that about 36 % of vehicles on French roads belong to Stellantis, underscoring its market presence. According to Filosa, when competition is conducted on an even playing field, these legacy brands can match the pricing power of Chinese manufacturers.
Why it matters
The remarks outline how a major global automaker intends to keep historic brands competitive against low-cost Chinese rivals.
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