Sweden's Social Media Power Index Shows Sweden Democrats Lead for Third Year

The Media Academy released its yearly Maktbarometer, mapping which actors attract the most attention from Swedes on major social networks. For the third year running, the Sweden Democrats rank highest, underscoring a continued right-wing dominance in online influence. Some left-wing commentators, such as the think-tank Katalys, have risen sharply in the list.

Traditional media conglomerates have strengthened their digital foothold, narrowing the gap between old and new media power. A new trend highlighted by chairman Emanuel Karlsten is the growing prominence of AI-generated content, often posted by unknown sources yet capable of high engagement. The academy notes that the competition for public attention is becoming increasingly balanced across different types of actors.