Swedish teens lead Nordic surge in energy drink consumption, study finds

A recent Nordic study, led by Livsmedelsverket, found that energy-drink sales have doubled in the region between 2014 and 2024. Swedish teenagers aged 15 to 19 consume these beverages more often than their Danish and Norwegian counterparts, typically drinking 250-330 ml each time. The top-selling Swedish brand has a higher caffeine content than products allowed in Denmark and Norway, where maximum limits are enforced.

Sweden has no nationwide age limit for purchase, though a dietary recommendation advises youths under 16 to stay below 70 mg of caffeine per day, and many stores voluntarily set a 15-year minimum. The study highlights growing dependence signs among Swedish teens, such as fatigue and headaches when they skip the drinks, and notes that many cite the beverages for school performance.