Swiss sneaker maker On taps Kylian Mbappé as face of new football line
Swiss sportswear brand On announced a move into football footwear, appointing Real Madrid striker Kylian Mbappé as its brand ambassador.
On, the Swiss manufacturer celebrated for its running shoes, disclosed that it will enter the football shoe market. The launch will target elite players, amateurs and recreational athletes, and the company has enlisted Kylian Mbappé, the French national team captain and Real Madrid striker, as its brand ambassador. Industry observers note that the move seeks to broaden On’s product portfolio after delivering solid earnings while its share price has remained flat.
The decision also responds to mounting pressure from emerging competitors like Hoka and Asics. Details on pricing, design and rollout timing were not provided, but the partnership with Mbappé is expected to boost the brand’s visibility in the football segment.
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Why it matters
The partnership could reshape the football footwear market and signal On's push to broaden its sportswear reach.
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