Szendrői urges shift to high-value export firms amid underused Hungarian capacity

In a commentary, Szendrői Gábor, deputy chairman of the Magyar Gyáriparosok Országos Szövésége, stresses the need to reorient Hungary's export strategy toward companies that sell finished, high-added-value products under their own brands. He points out that a large share of domestic production capacity remains idle and that existing state support mainly covers tangible assets, leaving market-entry expenses uncovered. Szendrői suggests that assistance should include funding for foreign offices, logistics, and brand development, and proposes a guarantee scheme that shares early-stage risks with the state.

He also criticizes reliance on foreign distributors, arguing that owning the sales network yields higher revenues. The piece calls for a shift in funding policy to foster truly export-driven Hungarian enterprises.