Taco Bell rolls out nationwide Tajín-flavored menu items starting August 13
Taco Bell is launching a limited-time lineup featuring three Tajín-seasoned items across the United States, priced under $6.
Beginning on August 13, Taco Bell will offer three new menu items created with Tajín’s classic lime seasoning: a Tajín Taco, a Tajín Cheesy Gordita Crunch, and a Tajín Pineapple Strawberry Freeze. The taco and Gordita Crunch combine seasoned beef, mango salsa, and Spicy Ranch sauce, while the frozen drink mixes pineapple, strawberry syrup, and Tajín. Prices range from $2.99 for the taco to $5.99 for the Gordita Crunch, with the beverage costing $3.99 for a 16-oz serving and $4.19 for 20 oz.
The partnership was first trialed at a 2024 event in Orange County and was expanded nationwide after strong test-market demand. To promote the launch, Taco Bell and Tajín are offering limited-edition bag charms featuring a mini Tajín bottle, a Taco Bell sauce holder, and a Peso Pluma logo charm via the app’s Tuesday Drops. Mexican singer-songwriter Peso Pluma sampled the items in Taco Bell’s test kitchen as part of the rollout.
Why it matters
The launch expands Taco Bell’s menu and highlights a cross-brand collaboration that could influence fast-food trends.
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