Target stores use Bluetooth trackers in carts and LED lights to monitor shoppers

A Target worker identified a Bluetooth Low Energy tag hidden in the retailer's shopping carts and explained that it syncs with the store's intelligent LED lighting system. The lighting, installed by Acuity Brands, emits signals that allow the carts to be tracked in real time, a capability the company says helps monitor customer shopping patterns and employee actions. The employee, who posts under the name Elijah P on TikTok, posted the demonstration on August 29.

Target's privacy policy confirms that the chain collects location data automatically during in-store visits, even if users turn off geolocation sharing in the app. While the company offers an opt-out for some data, the cart-based tracking remains active, prompting criticism from shoppers who view the practice as an invasion of privacy. The outlet has not responded to requests for comment.