The rise of protein hype and the culture of self-optimization

One outlet highlights protein's shift from a niche supplement for athletes to a staple advertised on everyday food products. It places this trend within a larger movement where apps and gadgets track steps, calories, and sleep quality. The hosts question whether these tools foster genuine self-care or fuel a new form of self-obsession. Cultural critic John Semley and guest Matthew Amha explore the implications of this wellness boom.