TikTok Streams First World Boxing Title Fight, Attracts 3.4 Million Live Views

TikTok entered live-sports broadcasting by exclusively streaming Puerto Rican champion Amanda Serrano’s WBA and WBO featherweight title defense versus Argentine challenger Lucrecia Manzur, a 12-round contest that ended with Serrano keeping her belt by decision. The platform’s TikTok LIVE recorded 3.4 million views, the inaugural world-title boxing match streamed on the service. Although the figure is modest compared with Netflix’s internal counts of 50 million and six million for Serrano’s previous fights, those numbers use different measurement methods and do not reflect concurrent viewership.

The bout’s viewership underscores TikTok’s broader strategy, including a summer partnership with FIFA for World Cup coverage and content deals with the NBA and MLB. While still far from rivaling traditional broadcasters for premier sports rights, the experiment signals the company’s intent to attract sports fans to its ecosystem.