Titan eyes acquisitions of niche watch brands as premium segment surges

Titan Company, a Tata group subsidiary, announced it is open to acquiring or investing in smaller watch brands to expand its premium and luxury range. Chief marketing officer Ranjani Krishnaswamy said the company anticipates a strong festive-season market, driven by early weddings and a delayed Diwali, and is working to meet rising demand. She explained that any potential acquisition would need to complement Titan’s long-term growth plans, citing the group’s earlier jewellery purchases like CaratLane as examples.

The rise of India-centric micro-watch brands appealing to millennials and high-income consumers is viewed as a market boon rather than a threat. Titan recently introduced Vetra, a branded movement platform aimed at positioning the firm as a third global watch force alongside Swiss and Japanese makers. The company also sells international brands through its Helios retail network and may add more accessible Swiss labels as trade conditions improve.