Trump’s ‘super intelligence’ proposal fuels.si domain surge, Meta’s branding shift and high‑level AI talks
In a United Nations address, President Donald Trump proposed that the United States refer to artificial intelligence as “super intelligence.” The suggestion coincided with a spike in registrations of Slovenia’s.si domain, which logged over 6,000 new names in two days, pushing September’s total past 10,000. Meta later introduced its Enterprise Platform and began describing its AI tools using the “superintelligence” label.
Trump told a golf‑tournament audience that he would not support any slowdown of AI development, and he later dined with Anthropic CEO Dario Amodei. Separate from the dinner, the White House hosted a meeting with several tech CEOs, and Trump announced on Truth Social plans for an AI Force within the Air Force and an AI czar. China’s foreign ministry said it “attaches importance” to the new terminology, and the United States and China agreed to open a dialogue on super‑intelligence incidents.
How this was covered
- Coverage peaked at 11 outlets in a single hour
Why it matters
The episode shows how presidential rhetoric can ripple through digital markets, corporate branding, and international AI policy discussions.
How the sides frame it
MODERATE AGREEMENTLeft-leaning coverage emphasizes the risks, criticism, and philosophical debate over the “super intelligence” rebrand, while centrist and right-leaning coverage present the change as a strategic move that underscores U.S. leadership and rejects international regulation.
LEFT
Left-leaning coverage frames the rebranding as a controversial and potentially misleading move that downplays AI risks and sparks debate among experts.
CENTER
Center coverage frames the rebranding as a notable policy shift that highlights Trump’s push to portray AI as a strategic advantage and a rejection of global regulatory schemes.
RIGHT
Right-leaning coverage frames the rebranding as a bold assertion of American technological dominance and a dismissal of “globalist” regulatory attempts.
The left emphasises
- experts warn that a militarized AI unit could spark an AI arms race
- the term “super intelligence” overstates what current AI can do
- critics and tech leaders call for tighter regulation of AI’s expansion
The right emphasises
- Trump argues the rebrand better reflects the technology’s capabilities
- the move is framed as preserving U.S. lead over China
- the administration rejects any slowdown or global regulatory framework
How this story developed
- Jul 28 AI leaders urge U.S. to back global framework for slowing automated AI progress
- Sep 22 David Sacks was installed as the president’s senior AI adviser, shaping a deregulatory White House policy.
- Sep 23 U.S. AI firms called for a pause on frontier AI development while Chinese officials highlighted political stability, deep‑fake prevention and child protection as their primary AI risk concerns.
- Sep 23 OpenAI chief Sam Altman and Anthropic founder Dario Amodei appealed to the UN Security Council for an international framework to manage escalating AI dangers.
- Sep 23 UN Security Council hearing featured CEOs Altman and Amodei warning of AI risks.
- Sep 23 Jacob Coxon resigned from Anthropic, prompting Amodei’s essay calling for a paced AI development approach.
- Sep 24 Australian Prime Minister Anthony Albanese and AI researcher Yoshua Bengio joined the UN briefing.
- Sep 24 State Department’s Bureau of International Organization Affairs issued a memo ordering diplomats to use “Super Intelligence” and the acronym “SI” instead of “Artificial Intelligence.”
- Sep 25 Treasury Secretary Scott Bessent and Vice Premier He Lifeng agreed to explore a notification mechanism for AI incidents that could affect national security.
- Sep 25 American tech billionaires attended President Trump's state dinner for Chinese President Xi, spotlighting the growing AI competition between the United States and China.
- Sep 26 AI CEOs publicly called for a slower rollout of new models.
- Sep 26 The Global Dialogue on AI Governance highlighted the omission of election‑system AI from its agenda.
- Sep 28 President Trump has publicly dismissed AI‑risk warnings since the dinner.
- Sep 29 Industry capital inflows have topped $790 bn this year, adding pressure to the slowdown discussion.
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