Trustpilot adds AI-powered tools to enhance product and location visibility
Trustpilot introduced new AI-driven features, including dedicated product pages and location reviews, to help businesses appear more often in AI search results.
Trustpilot launched a suite of AI-enhanced features designed to increase business visibility in AI-driven search. The rollout includes dedicated Product Review Pages that showcase feedback for each item, and expanded Location Reviews with bulk-management tools and APIs for multi-store networks. AI Search Market Insights provides data on how frequently a company's Trustpilot profile is referenced by AI platforms compared with rivals, highlighting visibility gaps.
A beta Trustpilot AI, available to enterprise customers, integrates with Slack, CRM systems and large language models to draft review responses and surface feedback trends. According to chief product officer Ciaran Dynes, the platform's structured data helps AI systems prioritize accurate recommendations, raising citation rates for participating businesses. Research by Seer Interactive found Trustpilot to be the most cited review site across major AI chat tools, and businesses with dedicated product pages enjoy a 12-point visibility advantage over those using only a company profile.
Why it matters
Businesses can gain a competitive edge by appearing more frequently in AI-generated recommendations and comparisons.
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