Twitch adds opt-out switch to block Amazon from using streamers' data for generative AI
Twitch now lets creators disable the use of their videos, chats and clips for Amazon's generative-AI training via a new setting.
Twitch has introduced a "Training for Generative AI" toggle that lets individual broadcasters prevent Amazon, its parent company, from incorporating their streams, archived videos, clips, chat logs and other channel media into generative-AI model training. The setting was previously active automatically, prompting criticism from creators who opposed the use of their labor for AI development. If a streamer opts out, their content will no longer be used for future model training, though it may still support other AI-driven services like automated captioning.
Twitch clarifies that its AutoMod moderation tool does not retain user data for generative purposes, and that certain AI safety features cannot be disabled on a per-user basis without weakening platform security. To activate the opt-out, streamers must visit their account settings and switch off the new toggle. Content posted in another creator's chat will be governed by that channel's own opt-out status.
Why it matters
Creators gain control over whether their content fuels Amazon's AI models, affecting privacy and labor rights on a major streaming platform.
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