U.S. State Department drafts $335,000 campaign to boost Afrikaner refugee applications
U.S. officials have prepared a $335,000 research and advertising plan aimed at encouraging South African Afrikaners to apply for refugee status, after applications fell short of expectations.
The U.S. State Department is considering a $335,000 initiative to research and promote refugee applications among South African Afrikaners, after recent numbers fell below targets. The proposal, prepared by the embassy in Pretoria and a department research unit, calls for focus groups in Pretoria, Krugersdorp, Bloemfontein, Kroonstad, Stellenbosch, Worcester, Kimberley and Orania, covering two age brackets and both urban and rural settings.
A subsequent survey of 1,000 Afrikaners will test messaging, leading to a six-month digital outreach primarily in Afrikaans. The effort stems from a February 2025 executive order that placed Afrikaner resettlement ahead of the suspended general refugee program. While U.S. officials argue Afrikaners face government-backed race-based discrimination, South Africa’s government has dismissed genocide claims as unfounded. The broader context includes reduced overall refugee caps and heightened U.S. criticism of South Africa’s race and land policies.
Why it matters
The plan shows how U.S. immigration policy is being used to influence demographic trends in a foreign country.
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