UK regulator bans AI app ads that sexualise and objectify women
The Advertising Standards Authority has prohibited five AI-related adverts for promoting sexualised content and the non-consensual manipulation of women’s images.
The Advertising Standards Authority identified five social-media ads for AI applications that urged users to produce sexually explicit or objectifying content using women’s images. One ad for tyan.ai featured a customizable female character with sexualised visuals and implied a minor in a sexual context. Nexaipic’s ads invited users to upload photos of women, including a “crush,” to generate seductive videos.
KH31 DD22 displayed a clothed woman’s photo being turned into a topless image, while Rusto AI promoted sexualised video creation from photographs without consent. The ASA deemed all ads irresponsible and likely to cause serious offence, and banned them as the law now criminalises AI “nudification” services. Nicky Baker, the ASA’s regulatory projects manager, emphasized a zero-tolerance stance toward ads that objectify women.
Why it matters
The bans signal stricter enforcement against AI tools that exploit women's images, protecting privacy and gender equality.
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