US food giants launch influencer campaign to counter Make America Healthy Again narrative

In response to growing public concern over food safety and the Make America Healthy Again (Maha) platform, top US food corporations have financed the Gaha influencer initiative through the Center for Food Integrity. The program, launched late last year, contracts influencers to produce sponsored content that addresses seed oils, pesticide use, high-fructose corn syrup, regenerative agriculture and raw milk, among other issues.

Internal documents show the campaign tracks Maha narratives and provides talking-point guides to ensure consistent messaging. Six influencers with a combined reach of over 2.6 million followers have participated, presenting farmers’ perspectives and scientific explanations. The Center’s board includes executives from companies such as Chick-fil-A, Cargill and Dairy Farmers of America, and donors can contribute up to $100,000 for strategic input. Critics view the effort as crisis management for an industry facing a broader political challenge.