Victory+ streaming service shuts down after failing to pay league partners
The Victory+ platform has been dissolved by its parent A Parent Media Co after multiple leagues reported missed payments, ending all operations and staff.
Victory+, launched in 2024 and owned by A Parent Media Co, secured streaming deals with leagues such as the NHL, MLB, NWSL, WNBA and various high-school football organizations in Texas. Over the summer, the service lost partners including the NWSL, Anaheim Ducks and Texas Rangers, citing nonpayment of agreed fees. A leadership change saw CEO Neil Gruninger removed and replaced.
On Tuesday, former producer Brian Smith emailed Texas school districts to explain that the platform had been dissolved and all staff were let go. The Dallas Stars, an equity holder, declined comment, while the league’s commissioner Jessica Berman had previously highlighted the partnership as a way to broaden fan access. Remaining games for the Lynx and Dream are still listed on Victory+, but the future of those broadcasts is uncertain.
Why it matters
The collapse removes a free streaming option for many local sports fans and highlights financial instability in niche sports media.
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