Vitamin gummies cost up to eight times more than tablets while delivering less nutrition
A consumer watchdog found that vitamin gummies and sprays can be up to eight times pricier than tablets, often providing lower nutrient doses.
Which? analysed a range of vitamin gummies, sprays and tablets, revealing that the former can be up to eight times more expensive per daily dose despite lower nutrient content. The most costly gummy examined, Starpowa Magnesium Super Strength, costs £1.33 per dose and supplies just 206 mg of magnesium, far below the recommended 375 mg, whereas Nutriva Magnesium Complex tablets offer 400 mg for only 17 p. Holland & Barrett’s magnesium gummies cost 63 p for 150 mg, while its tablets provide 300 mg at 30 p. Boots’ multivitamin tablets cost 7 p per dose and contain all 23 essential nutrients, whereas its gummies are twice as additive-rich and deliver less magnesium and calcium. Which? advises shoppers to scrutinise ingredient lists and compare nutrient doses and cost per dose before choosing a format.
Why it matters
Consumers may be overpaying for supplements that deliver fewer nutrients, impacting personal health budgets.
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