Vivaia launches Re:Work shoe line starring Meg Stalter and Jenna Lyons
Vivaia introduced its new Re:Work collection with a campaign featuring comedian Meg Stalter and fashion veteran Jenna Lyons, highlighting comfort-focused designs.
Vivaia rolled out its Re:Work shoe collection, pairing comedian Meg Stalter with New York style icon Jenna Lyons for a playful campaign that stresses the desire for footwear that looks polished yet feels like home. Stalter describes the heels in the spot as feeling "like heaven," while Lyons declares that any shoe lacking comfort is useless. The collection offers a variety of fashion-forward yet comfort-first options, including velvet loafers, travel-friendly kitten heels, whipstitch accents and upgraded versions of popular models like the Margo 3.0 flat and Sneakerina with fresh prints.
Several items are limited edition, such as foldable travel loafers available in four neutral shades and a machine-washable velvet bootie. The brand emphasizes sustainability and durability, noting features like arch support, anti-slip outsoles and machine-washability. Celebrity fans of the label include Katie Holmes, Scarlett Johansson, Julia Roberts and Oprah, underscoring the line's high-profile appeal.
Why it matters
The launch shows how fashion brands are prioritizing comfort and sustainability while leveraging celebrity partnerships to attract shoppers.
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