Volkswagen weighs selling Ducati as Italy seeks to keep the iconic brand domestic
Volkswagen confirmed that Ducati is among the assets it may sell to raise cash, while the Italian government says it wants the motorcycle maker to stay under Italian ownership.
Volkswagen announced that Ducati is one of the holdings it is considering divesting to generate liquidity amid a broader corporate crisis. No final decision has been made, according to Volkswagen-Audi executives speaking with one outlet officials. The Italian government has expressed a desire to see the motorcycle manufacturer return to Italian control, and the national business association Confindustria is quietly looking for an Italian investment fund to step in.
Ducati, celebrated for its racing heritage and centenary this year, has changed owners several times, most recently being bought by Volkswagen through Audi in 2012 for €747 million. Analysts value the company at roughly €1.25 billion, but the sale remains uncertain. The outcome could affect the brand’s future role in Italy’s Motor Valley and its global market presence.
Why it matters
The potential sale could determine whether Ducati remains an Italian icon or becomes owned by foreign investors.
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