Whole-body deodorants spark debate over necessity and skin health risks

Recent marketing campaigns promote “whole-body” deodorants that promise odor control beyond the traditional underarm area, a trend documented by the Australian Ad Observatory. Experts note that body odor primarily stems from bacteria acting on sweat from apocrine glands located in the armpits and groin, whereas eccrine glands elsewhere mainly release water to regulate temperature. The majority of these new products function as deodorants, using antibacterial compounds and fragrance rather than blocking sweat production like antiperspirants, and they often contain absorbent ingredients such as silica or starch.

Scientists warn that frequent use of antibacterial agents may disturb the skin’s microbiome, increasing the risk of rashes, infections, or heightened sensitivity, especially in delicate regions. They also criticize the marketing approach for creating unnecessary shame about normal sweating. Health professionals recommend seeking medical advice for persistent odor or hyperhidrosis, as effective treatments exist beyond cosmetic sprays.