YouTube Extends Coachella Streaming Deal to 2030 and Rolls Out New AI-Powered Shorts Features
YouTube will remain the exclusive free livestream partner for Coachella through 2030 and introduced AI-driven tools for Shorts, music and podcasts.
YouTube announced that its partnership with Goldenvoice will continue, securing exclusive free streaming rights for the Coachella festival through 2030 after a record-breaking livestream season. During the "Made on YouTube" showcase, CEO Neal Mohan presented several product updates: Shorts can now be organized into episodic microdramas, a format that generated over 6.5 billion views in the first half of 2026. An AI-powered "Ask" feature will let users query an assistant for shopping links, music recommendations and cross-page conversations, while a new podcast lineup tool offers spoken previews and personalized suggestions. Additional enhancements include AI-curated custom feeds on the homepage and upgraded comment capabilities, all designed to boost engagement across YouTube and YouTube Music.
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Why it matters
The extended Coachella deal secures YouTube's role in major live music streaming, while AI tools reshape how creators and audiences interact on the platform.
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