YouTube Leads NBA Local Streaming Hub Talks, DAZN Poised as Backup

The NBA is engaged in “advanced talks” with YouTube to roll out a unified local streaming hub ahead of the 2027-28 season, targeting at least 25 of the 29 teams in its first year, with the Raptors excluded due to a separate Canadian agreement. The league seeks roughly $1.2 billion if all 29 teams join, or about $850 million for a 25-team package, and plans to distribute revenue based on market size, favoring franchises like the Celtics, Lakers and Knicks.

YouTube’s commitment hinges on details such as team participation, inventory control and the possibility of over-the-air simulcasts. Should YouTube withdraw, DAZN is prepared to bid, possibly paying as much as $1.4 billion, while one outlet and Amazon have expressed interest but lack the lead. The negotiations also involve questions about the Lakers’ lucrative local deal with Charter Communications and the Knicks’ potential limited entry, both of which could shape the hub’s final structure.