Zoho founder urges engineers and doctors to master sales and handle rejection
Zoho founder Sridhar Vembu advised technical professionals shifting to business to make frequent sales calls and learn to cope with rejection.
Sridhar Vembu, the creator of Zoho, shared guidance for engineers, scientists and doctors who aim to enter the commercial arena. He suggested that the first step should be to participate in numerous sales conversations, even if it means facing denial. According to Vembu, interacting with prospects helps clarify ideas, improves the ability to convey value, and cultivates essential communication abilities.
He also noted that such exposure fosters greater appreciation for professional salespeople. Ultimately, Vembu stressed that a company cannot exist without selling its products or services, making sales experience a cornerstone of entrepreneurship.
Why it matters
Understanding sales fundamentals helps technically trained professionals succeed when launching or growing a business.
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