Apple executives say rivals mimicked foldable aspect ratio but not secret display

Apple’s new CEO John Ternus and head of marketing Greg “Joz” Joswiak discussed recent foldable-phone copycats in an interview with TechRadar and Tom’s Guide. They noted that leaks had revealed Apple’s work on a foldable device and that rivals such as Samsung, Huawei and Xiaomi launched wide-foldable models with the same aspect ratio. Despite the similarity, they stressed that the iPhone Duo’s folding nano-textured display is a unique feature that Apple kept confidential and secured with extra safeguards.

Joswiak described the aspect-ratio overlap as “coincidental,” while Ternus expressed enthusiasm for the prototype, saying “this is what I want.” The conversation underscored Apple’s confidence in its engineering advantage despite industry imitation.