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CROSS-SPECTRUMBROAD COVERAGE

Apple unveils foldable iPhone Duo and refreshed iPhone 18 Pro lineup

Apple introduced its first foldable handset, the iPhone Duo, featuring a titanium frame, a 5.3‑inch outer display and a 7.7‑inch inner display, dual 48‑megapixel rear cameras and Touch ID in the power button. The company also launched the iPhone 18 Pro and iPhone 18 Pro Max, both equipped with a variable‑aperture main camera, up to 45 hours of video playback, and pricing of $1,199 and $1,299 respectively. Pre‑orders for the new iPhones begin on September 12. The announcements were made at Apple’s September 9 Surprise and Shine event.

How this was covered

  • Coverage peaked at 18 outlets in a single hour

Why it matters

The launch marks Apple’s entry into the foldable‑phone market and signals a refreshed product strategy.

How this story developed

  1. Sep 9 Apple unveils new CEO and debut foldable iPhone Duo alongside refreshed lineup
  2. Sep 10 Apple detailed specifications, pricing and the September 12 pre‑order start date for the iPhone Duo and iPhone 18 Pro models.
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