Apple unveils foldable iPhone Duo and refreshed iPhone 18 Pro lineup
Apple introduced its first foldable handset, the iPhone Duo, featuring a titanium frame, a 5.3‑inch outer display and a 7.7‑inch inner display, dual 48‑megapixel rear cameras and Touch ID in the power button. The company also launched the iPhone 18 Pro and iPhone 18 Pro Max, both equipped with a variable‑aperture main camera, up to 45 hours of video playback, and pricing of $1,199 and $1,299 respectively. Pre‑orders for the new iPhones begin on September 12. The announcements were made at Apple’s September 9 Surprise and Shine event.
How this was covered
- Coverage peaked at 18 outlets in a single hour
Why it matters
The launch marks Apple’s entry into the foldable‑phone market and signals a refreshed product strategy.
How this story developed
- Sep 9 Apple unveils new CEO and debut foldable iPhone Duo alongside refreshed lineup
- Sep 10 Apple detailed specifications, pricing and the September 12 pre‑order start date for the iPhone Duo and iPhone 18 Pro models.
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