Candidates Target Record Independent Voters as Senate Control Hangs in Balance
Senate hopefuls in key battleground states are intensifying outreach to independent voters, now a record 45% of adults, as control of the chamber remains uncertain.
As the midterm election nears, Senate campaigns in pivotal states are zeroing in on independent voters, now a record 45% of American adults according to Gallup. Experts say these unaffiliated voters will determine the Senate balance, prompting Republicans like Ashley Hinson to signal breaks from Donald Trump and Democrats such as Adam Hamilton to present centrist appeals. Advertising blitzes, debate appearances and targeted messaging are intensifying, with GOP spending outpacing Democrats in all nine tight races tracked by AdImpact.
Polls show independents leaning toward Democrats in several Trump-won states, while turnout among party bases could also tip results. Party leaders, including Kirsten Gillibrand and Bernadette Breslin, stress the need to win over these swing voters to secure or defend a Senate majority.
Why it matters
Independent voters could swing the Senate, shaping national policy for the next two years.
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