Fans Call for Nationwide Neutrogena Boycott After Hayden Panettiere's Death
Following Hayden Panettiere's death, supporters urged a national boycott of Neutrogena, citing her past dispute with the brand.
The death of actress Hayden Panettiere on August 16 sparked an outcry among her followers, who are now urging a nationwide boycott of Neutrogena. Panettiere, who partnered with the brand from 2005 until 2015, claimed in her memoir that the company terminated her contract after she publicly discussed postpartum depression. Fans took to platforms like Reddit, Threads, and TikTok, promising never to buy the products again and driving a sharp rise in searches for a boycott.
Market data showed Kenvue Inc., Neutrogena’s parent company, experienced a stock decline of over 2% before regaining some value the next day. Earlier this month, the brand faced another controversy when fans noticed ambassador Tate McRae did not use the promoted makeup wipes in a TikTok video. Neutrogena has not responded to requests for comment, and its products remain discounted at retailers such as Ulta Beauty.
Why it matters
The story shows how a celebrity's death can quickly translate into consumer activism affecting a major skincare brand.
How this story developed
- Aug 17 Actress Hayden Panettiere Passes Away at Age 36
- Aug 17 The Greenville County coroner will perform an autopsy on Monday.
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